“In an age of global enterprise and increasing business complexity, these
essays call for a return to the basics. In challenging business schools to
do more to cultivate good judgment, a sense of respon-sibility, and a
commitment to the common good, the authors issue a timely plea for
business to serve humanity—rather than the other way around.”
—Lynn S. Paine
John G. McLean Professor of Business Administration
Harvard Business School
“There’s a new business world order. The consumers are now in charge.
Technology will continue to be a driver. Creativity and inno-vation are
the major way to success. In turn, ethics will support creativity and
impact brands. Rethinking Business Management thought-fully lays the
foundations for educational institutions to catch up with this business
revolution.”
—Peter Georgescu
Chairman Emeritus
Young & Rubicam
“People often say that business management education today is bereft
of principles beyond profit. There is no better refutation of this point
of view than Rethinking Business Management. This important volume
will help business students, faculty, and professionals refine their moral
foundations and bring an ethical equilibrium to their study and practice.”
—Arthur Brooks
Louis A. Bantle Professor of Business and Government Policy
Syracuse University